Eastview Mall Expansion

Wilmorite Property Management | Macerich (current owner)

Victor, New York

services provided:

    • Design & Executive Architect

Eastview Mall Expansion | Design & Executive Architect

Located in suburban Rochester, this 1970s-era development opened near Interstates 90 and 490 as a conventional, two-anchor, dumbbell-shaped mall. Subsequent expansions extended back from the center, eventually creating a five-anchor configuration with multiple corridors and entry points.

Because of its continued success, Wilmorite decided to expand again to attract more upscale restaurants and retail stores, such as P.F. Changs China Bistro, Champps, Biaggi’s Ristorante Italiano and Pottery Barn.

KA took a plain wall and created a restaurant/retail district centered around a horseshoe-shaped plaza. P.F. Chang's China Bistro chose to locate in a freestanding building, while Biaggi’s moved into an addition attached to the mall building. It features a striking turret that serves as a beacon for the project.

The new configuration created an urban plaza, with plants, decorative lighting, stone pavers and scored, colored concrete to add interest. By creating this streetscape environment through careful building placement, the mall gained a signature entrance, a gathering place and a location for weekly entertainment.

68,000 sf addition / 4,500 sf renovation

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