Brookfield Square | Site Planning | Design & Executive Architecture | Interior Design | Landscape Architecture | Environmental Graphic Design
Originally commissioned to create a master redevelopment and expansion plan for this 1960’s-era regional mall, KA worked with CBL & Associates Properties, Inc. to re-energize the existing mall and offer a fresh new look and feel, spanning more than one million square feet
The first step taken in the revitalization effort was to upgrade the mall's exterior with the addition of new outward facing retailers and restaurants. Oversized service courts became opportunities to improve the mall's facade with upscale restaurants such as Mitchell’s Fish Market and Bravo Cucina Italiana. Likewise, under-used, yet highly visible, portions of the mall's parking area are attracting new tenants to the Brookfield market.
The momentum created by the Barnes & Noble and other new tenants to the mall's east elevation created momentum toward the mall’s next stage in redevelopment: its own renovation.
A grand entrance with a pedestrian-friendly crossing under a protective porte cochere helped complete the exterior upgrade. Inside the mall, warm colors and comfortable amenities provide visitors with an inviting experience. Decorative lighting and wood panels add detail to the ceilings, while new floor finishes, large format tiling and cultured stone give the project a new palette of texture and materials.
The mall's new look is punctuated with the addition of a fireplace in the food court and a water feature in the center court area. These features not only added visual interest, but created opportunities for respite and interaction for shoppers.
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