Whether re-branding a project with an existing standards, or beginning from the ground up, the Environmental Graphic Design Studio at ka provides a progressive approach to branding and identity challenges. Inspiration for a project logo is often drawn from features within the design palette. Architectural elements transform to create an abstract or representational mark that defines the style of the project in coordination with the appropriate font. These fonts are carefully studied to ensure clear communication of information, while also setting the atmosphere of a brand and location.

The color palette for branding and identity materials are established with thoughtful consideration to the architecture as well as the natural settings and climate of the project. This, in combination with the font and logo, set the tone and ambiance of the built environment. The impacts of the branding and identity of a project are vast and are used to assist in the creation of the desired atmosphere and act as the finishing touch to an established environment.

Pictoral Icons are often a required design element as well, as messages need to be clean, concise, and too the point. At times, the message is more efficiently communicated through the use of a pictogram or icon rather than words or phrases.

Services Provided:

• Environmental Graphic Design