Brookfield Square

CBL & Associates Properties, Inc. : Brookfield, Wisconsin

Size: 1,135,487 sf (total mall) 300,000 sf (renovation)
Project Type: Mall Renovation/Expansion
Opening Date: 2008

The first step taken in the revitalization effort of this 1960's-era regional mall was to upgrade the mall's exterior with the addition of new outward facing retailers and restaurants. Oversized service courts became opportunities to improve the mall's facade with upscale restaurants such as Mitchell's Fish Market and Bravo Cucina Italiana. Likewise, under-used, yet highly visible, portions of the mall's parking area are attracting new tenants to the Brookfield market.

The momentum created by the Barnes & Noble and other new tenants to the mall's east elevation gave way to its next stage in redevelopment. A grand entrance with a pedestrian-friendly crossing under a protective porte cochere helped complete the exterior upgrade.

Inside the mall, warm colors and comfortable amenities provide visitors with an inviting experience. Decorative lighting and wood panels add detail to the ceilings, while new floor finishes, large format tiling, and cultured stone give the project a new palette of texture and materials.

The mall's new look is punctuated with a few big ticket items, such as plasma screen televisions to further liven concourses. A new fireplace in the food court and a water feature in the center court area bring visual interest and opportunities for interaction.

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